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Sheenlac Paints

56

Years of Experience

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2k

Colors

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OUR STORY

Our brand Sheenlac was ideated, envisioned and set up back in 1962 by our founder Mr. John Peter. His ultimate goal was to exceed customer expectations with innovative products of high quality. Mr. Paul Peter, our Director of Factories, was assisting our Founder all along in his endeavor to make Sheenlac one of the finest paint companies of India. He was behind the idea of launching non-alcoholic wood polish, an innovative product in the industry. As a team, they went on to add innovations like packaging the products in HDPE bottles. This was a first-of-its-kind in India helping the company establish its presence in the paint industry. Decades later, our ideas and novelties soared high and Sheenlac became one of India’s most respected paint brands.

Since 1990, Mr. Sudhir Peter, son of Mr. John Peter has involved himself by bringing fresh ideas and invigorating the organization with zeal. He established collaborations with major global brands and infused new strengths to our brand.

The arrays of paints and related products under our brands have intended brand recall among industry influencers which is indeed an indication of the journey we have taken as a team. Our aim was to make Sheenlac a household name that shall help our end customers add color to their life. Our intention was aligned to the goal by adding a whole range of unique products for customers to paint any part of their home.

Our founder members were responsible citizens who believed in the concept of giving back to the society. Some of our endeavors like building places of worship for the community and the green initiative launched under La Ferme De Peter have been aligned with our social responsibilities.

OUR BRANDS



Sheenlac, the flagship brand of the company was driven by infinite passion since it began its journey in 1962. It has since become India’s 5th largest paint company. We manufacture wood coatings, wood finishes, a wide range of polyurethane finishes, melamyn wood finishes, wood polishes, wood stains and thinners under the brand Sheenlac. With an extensive range of high-quality products for the “paints-and-finishes” market, Sheenlac is indeed end-users’ delight.

It all started in Chennai and slowly Sheenlac spread its wings to other cities of South India. Our company then took a giant leap forward by converting the C&F agents as our branches in the East and West of India. We then open new branches in the North of India, and by now our Company has its footsteps throughout the country. With 23 branches, four warehouses, over 15,000 dealers and counting, Sheenlac has made an indelible mark in the paint industry.

Our subsidiary in Sri Lanka makes our foray into the international market a reality. Our exports to the Middle East, Vietnam, and Mauritius makes us a truly global brand. We have been rated A4 by CRISIL. Sheenlac has three quality production plants delivering a combined production capacity of 100,000 KL per annum.

The empowered workforce and a strong will to convert innovative ideas to products propel our company to new heights. By adding innovations and oddities to our product line, and bringing delight to customers, we are poised to achieve the goal of becoming the largest paint manufacturing company in India by 2020.

A Joint Venture between Sheenlac and Jenson & Nicholson India Ltd (JNIL), the second oldest paint company in India in the year 2016 saw the birth of Jenson & Nicholson Paints Pvt. Ltd. (JNPL). Jenson & Nicholson India Ltd (JNIL) was originally incorporated in 1922 and is the second oldest paint company in India.
The motive of the JV is to leverage the rich heritage of Jenson & Nicholson, their brand “INSTA COLOR”, and the marketing and R&D expertise of Sheenlac. The JV aims to capture a considerable market share in the Decorative Paints market to cater to the contemporary needs of customers.
Our team at Sheenlac oversees the production quality at JNPL and has reinstated the brand INSTA COLOR completely to launch products with uncompromised quality. INSTA COLOR has high brand recall in the decorative paints market. Our high-quality formulations at JNPL are innovations of our R&D, keeping quality conscious customers in mind.

The brand Sheenlac Noroo is the culmination of a strategic partnership between Sheenlac and Noroo Paints & Coating Ltd, South Korea. Noroo. Noroo, a well-established brand in South Korea manufactures products ranging from architectural, protective, and automotive to industrial coatings.
The vast experience of Noroo in manufacturing environmentally-friendly products added a new dimension to our manufacturing. As the world moves towards sustainable products, our partnership with Noroo gives us the necessary strength to transform ourselves and cater to future growth steeped in principles of sustainability.
Our partnership with Noroo was established with an eye to manufacturing paints for the automobile segment. Our intention is to cater to OEM and body shop needs.

THEN & NOW

Mr.SUDHIR PETER
Managing Director

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Sheenlac is an organization of professionals with a rich heritage of delivering ideas, innovation and trusted solutions to the ever-evolving ‘paints-and-finishes’ market. Sheenlac Offers high-quality products from five of its factories situated in Tamil Nadu with a combined capacity of 80000KL. Over the years sheenlac has combined world-class technology, formulations, and production techniques through its Wood, Decorative Industrial and Auto finishes.

Late Mr.JOHN PETER
(Founder) Sep 1933 - Apr 2010

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La Ferme De Peter(LLP) is a green initiative of the promoters of Sheenlac Group, with a view to revive the organic farming with professional farm management service, acquisition of farm produce from the producer community and extend marketing support, extend professional farm management services, Research and Development in innovative farming techniques, certification, Coordination, and Sales.

Late Mr.JOHN PETER
(Founder) Sep 1933 - Apr 2010

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×

La Ferme De Peter(LLP) is a green initiative of the promoters of Sheenlac Group, with a view to revive the organic farming with professional farm management service, acquisition of farm produce from the producer community and extend marketing support, extend professional farm management services, Research and Development in innovative farming techniques, certification, Coordination, and Sales.

Mr.SUDHIR PETER
Managing Director

Read More

×

Sheenlac is an organization of professionals with a rich heritage of delivering ideas, innovation and trusted solutions to the ever-evolving ‘paints-and-finishes’ market. Sheenlac Offers high-quality products from five of its factories situated in Tamil Nadu with a combined capacity of 80000KL. Over the years sheenlac has combined world-class technology, formulations, and production techniques through its Wood, Decorative Industrial and Auto finishes.

BROAD STATEMENT

AWARDS & RECOGNITION
OUR HISTORY
  • 1962

    Our Founder Mr. John Peter start “United Thinner Agencies” for manufacturing thinners and wood polish under the brand name “SHEENLAC”.

  • 1970

    We start our first manufacturing plant in Ambattur.

  • 1971

    “Sphinax Chemical Industries” begins operation.

  • 1973

    We launch non-alcoholic wood polish in HDPE bottles, a landmark initiative. The innovative initiative, a first-of-its-kind in the Indian market begins catering to the needs of small-time users.

  • 1977

    We convert Sphinax Chemical Industries as a Private Limited Company. We take this step in line with our expansion in business.

  • 1981

    We start another branch in Chennai

  • 1983

    We launch one more product, the thinners in HDPE bottles. We also construct a Church in Thrissur, Kerala and we completely hand over the church to “Malabar Independent Syrian Church”. We do this as part of our commitment to the society that shaped us. We also construct a church in Perambur, Chennai.

  • 1984

    We open a branch office in Kochi, Kerala and Vijayawada, Andhra Pradesh

  • 1986

    We open our 4th branch in Bangalore, Karnataka.

  • 1987

    We open another branch in Coimbatore, Tamil Nadu. Our Coimbatore branch begins catering to the other major industrial hub of Tamil Nadu.

  • 1989

    The Honorable President of India, Shri. R. Venkataraman confers the “Best Entrepreneur Award” on our Founder, Mr. John Peter of Sheenlac Group.

  • 1992

    The Chief Minister of Tamil Nadu, Thiru. M .Karunanidhi confers “Outstanding Award” on Mrs. Mary John proprietrix of “Supercoat Industries”.

  • 1993

    We float another sister company in the name and style of “Surface Coating Industries” at Thirumazhisai, to manufacture thinner and wood polish in large scale.

  • 1994

    Mr. Sudhir Peter, the son of our Founder and Chairman Mr. John Peter joins the business as Director of Sales and IT.

  • 1997

    We set up our Research & Development wing (for Metal & Wood Finishes) at Ambattur unit. We initiate this as a recognition for our growing needs from the Industrial sector.

  • 1999

    We reach an important milestone of receiving ISO 9001 Certification from Bureau Veritas. We also open a branch in Hyderabad, the present day Telangana.

  • 2000

    We institute our state-of-the-art manufacturing plant for “Surface Coating Industries” consequent to high demands. Our new unit is 12 acres for manufacturing 100,000 liters of a day.
    Our Proprietrix of Supercoat Industries, Mrs. Mary John receives "Women Entrepreneur Award" from Thiru. Periyasamy, the Minister for Industries, Tamil Nadu.

  • 2002

    Our Proprietor of Surface Coating Industries, Mr Sudhir Peter receives “Rashtriya Samman Award" from Smt. S.K. Nigam, Chairperson – CBDT, Government of India. This award is for the period 2000 to 2001.
    Our Proprietor of Surface Coating Industries, Mr Sudhir Peter receives one more “Rashtriya Samman Award" from Thiru. Senji. Ramachandran, Minister of Finance (State).
    Our Founder and Chairman, Mr. John Peter receives “Vocational Excellence Award” from Rotary Club for his commitment to the society

  • 2003

    We open branches in Cuttack, Ahmedabad and Pondicherry. With our Cuttack and Ahmedabad branches, we begin catering to the markets in West and East of India.

  • 2006

    We open branch offices in Kolkata, Goa, Kochi and Kozhikode.

  • 2008

    We take landmark decision to amalgamate all our manufacturing companies under one roof. "SHEENLAC PAINTS CORP”, the single manufacturing company is born.
    We commission an expansive warehouse (35,000 sq. ft.) in Chennai to stock our produces.

  • 2010

    Our operations have spread across 26 branches in India. Our new Vadakanallur plant a mega manufacturing hub on the outskirts of Chennai starts production.

  • 2013

    We started our operations in Sri Lanka. We signed up a joint venture with Noroo Paints & Coating Limited, Korea to manufacture paints for the burgeoning automobile industry. Our JV partner is the second largest paint company in Korea. The JV is named “Sheenlac Noroo Coatings Pvt. Ltd”.

  • 2014

    We forayed into the Farm Services Business in the name and style of La Ferme De Peter (LLP). Our passion to revive organic farming, provide professional farm management using innovative techniques made us descend into this novel business.

  • 2016

    We entered into a joint venture with Jenson & Nicholson India Ltd, to float Jenson & Nicholson Paints Pvt. Ltd. (JNPL). The JV was aimed to revive the brand INSTA COLOR and make an inroad into the highly lucrative decorative paint market.

La Ferme De Peter

At Sheenlac, we are doing our best by contributing to a greener planet. La Ferme De Peter (LLP) is an initiative in that direction. La Ferme De Peter aims to revive organic farming techniques with innovation.

We support by helping the farming community to adopt environmentally sustainable methods of cultivation and creating access to the market for their farm produces. We also help by extensively working on research and development of new farming techniques and giving them to adoption to the community of producers. Our advisory service intends to steer the farming community with timely bits of advice that may help increase their output while keeping the cost under check.

At La Ferme De Peter, we also eye strategic farm acquisitions to increase our scale. We strongly believe that scale can bring repute and drive the expansion of the organic farming market.

Since 1962

Since 1922

Since 1945