Sheenlac Paints


Years of Experience






Vision Statement
Be able to offer coating solutions for all possible applications and become the most valued and trusted paint and coatings company.
Mission Statement
Be the first choice of customers for Decorative, Automotive, Wood and General Industrial coatings by offering to customers the best possible products, services, quality and value with durability, protection, aesthetics and sustainability embedded as key benefits in our offer.
We will provide this through sustained innovation and continuous improvement in our products and processes.


Our brand Sheenlac was ideated, envisioned and set up back in 1962 by our founder Mr. John Peter. His ultimate goal was to exceed customer expectations with innovative products of high quality. Mr. Paul Peter, our Director of Factories, was assisting our Founder all along in his endeavor to make Sheenlac one of the finest paint companies of India. He was behind the idea of launching non-alcoholic wood polish, an innovative product in the industry. As a team, they went on to add innovations like packaging the products in HDPE bottles. This was a first-of-its-kind in India helping the company establish its presence in the paint industry. Decades later, our ideas and novelties soared high and Sheenlac became one of India’s most respected paint brands.

Since 1990, Mr. Sudhir Peter, son of Mr. John Peter has involved himself by bringing fresh ideas and invigorating the organization with zeal. He established collaborations with major global brands and infused new strengths to our brand.

The arrays of paints and related products under our brands have intended brand recall among industry influencers which is indeed an indication of the journey we have taken as a team. Our aim was to make Sheenlac a household name that shall help our end customers add color to their life. Our intention was aligned to the goal by adding a whole range of unique products for customers to paint any part of their home.

Our founder members were responsible citizens who believed in the concept of giving back to the society. Some of our endeavors like building places of worship for the community and the green initiative launched under La Ferme De Peter have been aligned with our social responsibilities.


La Ferme De Peter

At Sheenlac, we are doing our best by contributing to a greener planet. La Ferme De Peter (LLP) is an initiative in that direction. La Ferme De Peter aims to revive organic farming techniques with innovation.

We support by helping the farming community to adopt environmentally sustainable methods of cultivation and creating access to the market for their farm produces. We also help by extensively working on research and development of new farming techniques and giving them to adoption to the community of producers. Our advisory service intends to steer the farming community with timely bits of advice that may help increase their output while keeping the cost under check.

At La Ferme De Peter, we also eye strategic farm acquisitions to increase our scale. We strongly believe that scale can bring repute and drive the expansion of the organic farming market.

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