Our brand Sheenlac was ideated, envisioned and set up back in 1962 by our founder Mr. John Peter. His ultimate goal was to exceed customer expectations with innovative products of high quality. Mr. Paul Peter, our Director of Factories, was assisting our Founder all along in his endeavor to make Sheenlac one of the finest paint companies of India. He was behind the idea of launching non-alcoholic wood polish, an innovative product in the industry. As a team, they went on to add innovations like packaging the products in HDPE bottles. This was a first-of-its-kind in India helping the company establish its presence in the paint industry. Decades later, our ideas and novelties soared high and Sheenlac became one of India’s most respected paint brands.
Since 1990, Mr. Sudhir Peter, son of Mr. John Peter has involved himself by bringing fresh ideas and invigorating the organization with zeal. He established collaborations with major global brands and infused new strengths to our brand.
The arrays of paints and related products under our brands have intended brand recall among industry influencers which is indeed an indication of the journey we have taken as a team. Our aim was to make Sheenlac a household name that shall help our end customers add color to their life. Our intention was aligned to the goal by adding a whole range of unique products for customers to paint any part of their home.
Our founder members were responsible citizens who believed in the concept of giving back to the society. Some of our endeavors like building places of worship for the community and the green initiative launched under La Ferme De Peter have been aligned with our social responsibilities.
Sheenlac, the flagship brand of the company was driven by infinite passion since it began its journey in 1962. It has since become India’s 5th largest paint company. We manufacture wood coatings, wood finishes, a wide range of polyurethane finishes, melamyn wood finishes, wood polishes, wood stains and thinners under the brand Sheenlac. With an extensive range of high-quality products for the “paints-and-finishes” market, Sheenlac is indeed end-users’ delight.
It all started in Chennai and slowly Sheenlac spread its wings to other cities of South India. Our company then took a giant leap forward by converting the C&F agents as our branches in the East and West of India. We then open new branches in the North of India, and by now our Company has its footsteps throughout the country. With 23 branches, four warehouses, over 15,000 dealers and counting, Sheenlac has made an indelible mark in the paint industry.
Our subsidiary in Sri Lanka makes our foray into the international market a reality. Our exports to the Middle East, Vietnam, and Mauritius makes us a truly global brand. We have been rated A4 by CRISIL. Sheenlac has three quality production plants delivering a combined production capacity of 100,000 KL per annum.The empowered workforce and a strong will to convert innovative ideas to products propel our company to new heights. By adding innovations and oddities to our product line, and bringing delight to customers, we are poised to achieve the goal of becoming the largest paint manufacturing company in India by 2020.
A Joint Venture between Sheenlac and Jenson & Nicholson India Ltd (JNIL), the second oldest paint company in India in the year 2016 saw the birth of Jenson & Nicholson Paints Pvt. Ltd. (JNPL). Jenson & Nicholson India Ltd (JNIL) was originally incorporated in 1922 and is the second oldest paint company in India.
The motive of the JV is to leverage the rich heritage of Jenson & Nicholson, their brand “INSTA COLOR”, and the marketing and R&D expertise of Sheenlac. The JV aims to capture a considerable market share in the Decorative Paints market to cater to the contemporary needs of customers.
Our team at Sheenlac oversees the production quality at JNPL and has reinstated the brand INSTA COLOR completely to launch products with uncompromised quality. INSTA COLOR has high brand recall in the decorative paints market. Our high-quality formulations at JNPL are innovations of our R&D, keeping quality conscious customers in mind.
The brand Sheenlac Noroo is the culmination of a strategic partnership between Sheenlac and Noroo Paints & Coating Ltd, South Korea. Noroo. Noroo, a well-established brand in South Korea manufactures products ranging from architectural, protective, and automotive to industrial coatings.
The vast experience of Noroo in manufacturing environmentally-friendly products added a new dimension to our manufacturing. As the world moves towards sustainable products, our partnership with Noroo gives us the necessary strength to transform ourselves and cater to future growth steeped in principles of sustainability.
Our partnership with Noroo was established with an eye to manufacturing paints for the automobile segment. Our intention is to cater to OEM and body shop needs.
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Late.Mr. John Peter
Mr. Sudhir Peter
Mr. Paul Peter
Mr .Paul Manohar
Mrs. Hilda Isaiarasan
Director - Operations
Mr. Vipin Chacko
Mr. Jayaprakash Babu
AWARDS & RECOGNITION
St George Church
22nd Oct 2017
Musi Care 2017
12th May 2017
Musi Care 2016
In Appreciation of your Participation, 6th May 2016
URS Asin one Leaders
The World’s Greatest Leaders 2015-16 India
URS Asin one Brands
The World’s Greatest Brands 2015-16 India
25th Feb 2007
Sabha Ratnam Award
Cyril Mar Baseliose Metro Politan 25th Feb 2007
QCFI – 5S Certificate
Excellent Performance Award Quality Circle Forum Of India Chennai Chapter 19th Aug 2007
QCFI – 5S Shield
Excellent Performance Award Quality Circle Forum Of India Chennai Chapter 19th Aug 2007
Malabar Independent Syrian
15th July 2006
Rashtriya Samman 2002
Tamilnadu Region 9th Sep 2002
Rotary Club Of Ambattur Special Vocational Excellence Award
24th June 2002
Rotary Club Of Ambattur Vocational Excellence Award Certificate
24th June 2002
Tamilnadu Government Outstanding Women Enterpruners Award
20th October 2000
Rashtriya Samman 2000
26th May 2000
Rashtriya Shmman 1999
Tamilnadu Region 1995-96 t0 1999-2000
Women Enterpreneurs Award
District Level Award
Tamil Nadu Government District Level Award 1997
Paint Dealer’s Family Club Cricket Match, 14th April 1996
Tamilnadu Government Outstanding Performance Award
Horti Cultural Show
Tamil Nadu Tourism Hotri Cultural Show 1992
Best Entrepreneur Award
Asia One Award
Our Founder Mr. John Peter start “United Thinner Agencies” for manufacturing thinners and wood polish under the brand name “SHEENLAC”.
We start our first manufacturing plant in Ambattur.
“Sphinax Chemical Industries” begins operation.
We launch non-alcoholic wood polish in HDPE bottles, a landmark initiative. The innovative initiative, a first-of-its-kind in the Indian market begins catering to the needs of small-time users.
We convert Sphinax Chemical Industries as a Private Limited Company. We take this step in line with our expansion in business.
We start another branch in Chennai
We launch one more product, the thinners in HDPE bottles. We also construct a Church in Thrissur, Kerala and we completely hand over the church to “Malabar Independent Syrian Church”. We do this as part of our commitment to the society that shaped us. We also construct a church in Perambur, Chennai.
We open a branch office in Kochi, Kerala and Vijayawada, Andhra Pradesh
We open our 4th branch in Bangalore, Karnataka.
We open another branch in Coimbatore, Tamil Nadu. Our Coimbatore branch begins catering to the other major industrial hub of Tamil Nadu.
The Honorable President of India, Shri. R. Venkataraman confers the “Best Entrepreneur Award” on our Founder, Mr. John Peter of Sheenlac Group.
The Chief Minister of Tamil Nadu, Thiru. M .Karunanidhi confers “Outstanding Award” on Mrs. Mary John proprietrix of “Supercoat Industries”.
We float another sister company in the name and style of “Surface Coating Industries” at Thirumazhisai, to manufacture thinner and wood polish in large scale.
Mr. Sudhir Peter, the son of our Founder and Chairman Mr. John Peter joins the business as Director of Sales and IT.
We set up our Research & Development wing (for Metal & Wood Finishes) at Ambattur unit. We initiate this as a recognition for our growing needs from the Industrial sector.
We reach an important milestone of receiving ISO 9001 Certification from Bureau Veritas. We also open a branch in Hyderabad, the present day Telangana.
We institute our state-of-the-art manufacturing plant for “Surface Coating Industries” consequent to high demands. Our new unit is 12 acres for manufacturing 100,000 liters of a day.
Our Proprietrix of Supercoat Industries, Mrs. Mary John receives "Women Entrepreneur Award" from Thiru. Periyasamy, the Minister for Industries, Tamil Nadu.
Our Proprietor of Surface Coating Industries, Mr Sudhir Peter receives “Rashtriya Samman Award" from Smt. S.K. Nigam, Chairperson – CBDT, Government of India. This award is for the period 2000 to 2001.
Our Proprietor of Surface Coating Industries, Mr Sudhir Peter receives one more “Rashtriya Samman Award" from Thiru. Senji. Ramachandran, Minister of Finance (State).
Our Founder and Chairman, Mr. John Peter receives “Vocational Excellence Award” from Rotary Club for his commitment to the society
We open branches in Cuttack, Ahmedabad and Pondicherry. With our Cuttack and Ahmedabad branches, we begin catering to the markets in West and East of India.
We open branch offices in Kolkata, Goa, Kochi and Kozhikode.
We take landmark decision to amalgamate all our manufacturing companies under one roof. "SHEENLAC PAINTS CORP”, the single manufacturing company is born.
We commission an expansive warehouse (35,000 sq. ft.) in Chennai to stock our produces.
Our operations have spread across 26 branches in India. Our new Vadakanallur plant a mega manufacturing hub on the outskirts of Chennai starts production.
We started our operations in Sri Lanka. We signed up a joint venture with Noroo Paints & Coating Limited, Korea to manufacture paints for the burgeoning automobile industry. Our JV partner is the second largest paint company in Korea. The JV is named “Sheenlac Noroo Coatings Pvt. Ltd”.
We forayed into the Farm Services Business in the name and style of La Ferme De Peter (LLP). Our passion to revive organic farming, provide professional farm management using innovative techniques made us descend into this novel business.
We entered into a joint venture with Jenson & Nicholson India Ltd, to float Jenson & Nicholson Paints Pvt. Ltd. (JNPL). The JV was aimed to revive the brand INSTA COLOR and make an inroad into the highly lucrative decorative paint market.
La Ferme De Peter
At Sheenlac, we are doing our best by contributing to a greener planet. La Ferme De Peter (LLP) is an initiative in that direction. La Ferme De Peter aims to revive organic farming techniques with innovation.
We support by helping the farming community to adopt environmentally sustainable methods of cultivation and creating access to the market for their farm produces. We also help by extensively working on research and development of new farming techniques and giving them to adoption to the community of producers. Our advisory service intends to steer the farming community with timely bits of advice that may help increase their output while keeping the cost under check.
At La Ferme De Peter, we also eye strategic farm acquisitions to increase our scale. We strongly believe that scale can bring repute and drive the expansion of the organic farming market.
Mr. Santhosh Kumar
Thank you for your continued support and for the confidence that you placed in us. Feeling very proud and happy to be the part of sheenlac associated since 10 years. Sheenlac recognizes as one of the reputed brands in the market for delivering best quality products to the customers in automotive paints, wood finishes, and decorative paints.
Payel Hardware Store
It gives us immense pleasure to be a part of sheenlac paints. Being a dealer we deal with different brands, out of all the services and products are quite better off sheenlac which helps to satisfy the customers. They always have the helping hand to meet the customer’s need.
Thanks a lot for your full cooperation during our house painting process. I am really delighted to inform you that I have used your Exterior Emulsion Safeguard brand, Exterior primer & Brolac enamel, recently in my own house. Got excellent result. Safeguard was amazing. The exterior primer was almost like plastic paints. Coverage was excellent. Thanks a lot. I shall be proud to recommend your valued product to my friends & relatives also. Wish you all the best.
I feel proud to be a part of the sheenlac distribution. I am a distributor branding well-known brands and it was my dream to associate myself with such a powerful brand like sheenlac. Sheenlac is known for its quality of products across various ranges, including thinner and wood coatings. They are the 1st one to bring distributor concept in the paint industry and are able to make it a grand success. It is a pride movement being part of the company.
I take pride in the fact that SHEENLAC offers the best range of products along with their best-in-class services. The company is at the forefront of providing the best to their customers. I thank and wish SHEENLAC all the best.
Om Shakthi Agencies
Good Day Sir. I have been dealing with the products of SHEENLAC for the past 30 years. I am delighted to inform you that SHEENLAC takes very good care of its dealers. All the products of SHEENLAC we deal and sell to our customers are superior in quality. I profusely thank the company for their world-class products.
Indo Burma Hardwares
I am a reseller of SHEENLAC’s products for over 50 years. The products and services offered by SHEENLAC are exceptional.
Taiyebi Electrical and Hardware
I have been selling and using the products of SHEENLAC for more than 15 years. The products are really good in terms of quality. The top selling products are thinners, polishes, and sealers. Off late, the interior and exterior paints, and spray paints that were introduced by SHEENLAC are preferred and are indeed fast moving products. I take this opportunity to thank and appreciate SHEENLAC.